More brands, more firsts, more reasons to be at SM Megamall 2026 is looking bigger and bolder at SM Megamall as it welcomes another wave of “first in the Philippines” brands — bringing cult favorites from Hong Kong, Seoul, Tokyo, and beyond straight to the heart of the metro. Long known as a go-to destination for generations of

We all want the best for ourselves, and we’ll do whatever it takes to get it. We wanna look good, feel good, and be our absolute best, all the time. We want every experience that takes us to the MAX! Good news: SM Supermalls has you covered. From fashion fits to foodie spots that hit different, here are all the new ways you can

The year is officially underway, and it’s looking good. 2026 is already taking shape through everyday moments, familiar routines, and plans that are finally happening. This is no quiet reset or a low-key start, it’s a hard launch to show up, step out, and strut through the year with confidence. Across your most loved SM Supermalls,

The locals of the Queen City of the South know how to have a good time — it’s practically in their DNA. Cebuanos are known for their energetic, passionate, yet irresistibly sweet disposition, and this is never more evident than in their loud, lively, and unapologetically fun New Year celebrations — and in festivities all throughout the

The New Year calls for a bigger, bolder start and blazing-hot adventures. Saying goodbye to 2025 and stepping into a clean slate — while bittersweet, is undeniably exciting, and SM Supermalls is here to ensure you begin the year in the most elevated and exhilarating way possible.

This month, Metro Cebu welcomes you with feel-good flavors, playful finds, and cozy new spots to enjoy. With the long weekends giving more time to unwind, it’s the perfect chance to explore something new — whether you’re craving a quick bite, refreshing your routine, or simply slowing down.