Three award-winning campaigns showcase how SM Supermalls transforms insights into experiences that resonate with Filipino communities. Great marketing goes beyond capturing attention — it creates genuine connections. At SM Supermalls, every campaign begins with understanding the communities it serves, from

Customers continue to be the transformation driver for SM Supermalls. Following undisrupted foot traffic and positive business performance in the first half of 2026, the mall operating arm of SM Prime Holdings Inc. has noted three key factors that maintained market interest despite scaled consumption patterns earlier in the year.

If you’re always on the lookout for what’s new, you’re in the right place! And yes, we’re sure you saw the photo above… the most-awaited tumbler brand now officially made its way to the Philippines! From brands opening their very first stores to exciting new dining concepts and lifestyle favorites arriving at SM, brings plenty of fresh reasons to

Real talk: some days you’re always on the go. Other days, you’re just showing up a little better than yesterday. Either way, it all adds up to your self-love era. Not just about working out, but moving and being how you want, picking up new habits, and finding pieces that fit just YOU everyday. Just around the Metro, SM Supermalls

Discover Negrense artisans, local finds, and exciting experiences that deserve a spot on your plans The Bulawan Trade Fair is officially in full swing at SM City Bacolod, drawing shoppers, creatives, and supporters of local craftsmanship into a vibrant showcase of Negrense artistry, innovation, and entrepreneurship. Following a

SM Supermalls executives Jason Penna, Asst. Mall Manager of SM Baguio, Pats Dy, Senior Asst. Vice President for SM Communities Marketing and Royce Cabunag, Asst. Vice President and Lead for SM Communities together with Lucien C. Dy Tioco, EVP of PhilSTAR Media Group; Gladys Vergara, chairperson of the Baguio Tourism Council;